By John Michaels
If you're in business, one of the most important things to youmay be your ability to establish an internet presence. Operatingsome type of functional web site for your business helps yourcustomers find you, can present additional marketingopportunities through e-commerce, and offers advertisingopportunities that you can not get elsewhere. Companies that donot have a web site lose business to companies that do all thetime.
Of course the real key to your web site is the internet domainregistration. Everybody wants mybusiness.com - the problem isthat domain names are unique and can be taken by anyone. If youdon't register your desired domain name right away, someone elsecould take it. The fact is that internet domain registration canturn into a sneaky competitive game. In many cases businessowners have gone to register a domain name and found that it hadbeen registered years before they every started the company bysome group that is in the business of registering domains andthen turning around and selling them for exorbitant rates.
A humorous story came from the 2005 municipal election in NorthLas Vegas, Nevada when one candidate realized that the incumbentmayor had not registered an internet domain name. The incumbentregistered the mayor's name dot com and as many variants of itthat he could come up with, literally stealing the Mayor's plansfor a web site out from under him. The tactic didn't win him theelection, but the candidate managed to annoy the mayor quite abit and still owns the internet domain registration names tothis day.
The key to avoiding these sorts of problems lies in earlyregistration of your desired domain name. If you find the onethat you want (or a close variant of it), register itimmediately. Even if you're not prepared to set up a web siteyet or won't be for several years, register the domain rightaway anyway.
Registering a domain name before being ready to set up its website will require the domain name being transferred to theservers of your desired host when you are ready to establish thesite. Transferring the domain name once you have selected a webhost is a very simple process, but does require you to establishthe change with both the registration company and the new host.The new host will provide you with the server information thatyou, in turn, will need to provide to the company with whom youoriginally registered the domain. There may be a short waitingperiod (typically 24 to 72 hours) while both servers get theinformation updated. Once that process is complete, you'll haveyour domain safely residing on your host's servers and your site(as long as it's been built) will be ready to go.
The internet domain registration and transfer for your businessweb site is a simple process and can be completed throughautomated online systems in most cases. Clearly the mostimportant part of this process is the registration of the domainname and this should always be done as soon as possible, even ifit is going to be years before you're ready to get the actualweb site up and running
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